SCHLAM: Global Expertise in Load & Haul Equipment Productivity
SCHLAM is a specialized mining services business dedicated to enhancing the productivity of mobile load and haul equipment. Headquartered in Perth, Western Australia, and Tucson, Arizona, they operate in two of the world's most intensive hard rock mining regions. Their core brand values focus on delivering unparalleled productivity gains, minimizing downtime, and providing exceptional product life-cycle care and specialist maintenance services.
The SCHLAM brand is meticulously crafted to convey their expertise and global leadership.
Asserting Global Specialization
The brand messaging prominently identifies SCHLAM's global specialization in load and haul equipment. Operating from key mining hubs, this specialization clarifies their focused expertise, ensuring that every solution is tailored to the demanding environments of hard rock mining and solidifying their position as a global leader.
Driving Unmatched Productivity
Further amplifying brand messaging, the narrative explores unmatched productivity. Through their Payload business, which produces world-class mining truck beds and buckets, and their Cru business, providing elite maintenance specialists, SCHLAM consistently delivers solutions that reduce downtime and minimize maintenance, directly translating to significant productivity gains for their clients.
Embodying Elite Expertise
A distinct level of elite expertise is embodied through the overall brand aesthetic and communication. This ensures that every aspect of SCHLAM's offerings, from their innovative manufacturing facilities in Australia, China, and Mexico to their highly skilled workforce, reflects a blend of technical mastery, problem-solving capability, and a commitment to quality and exceptional customer service. This solidifies their reputation as the partner of choice for the world's biggest mining companies.
*This brand was built while employed at Brand Ideology
